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Hyster experienced major improvements through the 1940's and 1960's. In 1946, Hyster opened a plant in Danville, Illinois that was exclusively committed to bulk producing trucks. This allowed Hyster to drive its expenses down and, simultaneously, offer a better quality product at industry aggressive prices. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Between the late 1950's through the sixties, Hyster continued to expand into new markets. They started constructing container handlers in the US in 1959 to satisfy the ever growing demand for transportation goods. In 1966, Hyster developed a process for allowing a lift truck to go both forward and backwards using the same pedal. This pedal was labeled as the Monotrol pedal, which revolutionized the industry. Later in the decade Hyster opened a R and D centre in Oregon that was concentrated on enhancing the design and performance of forklifts. The centre is still one of the world's top testing facilities in the materials handling industry.
The 60's was characterized by rapid growth throughout the whole materials handling industry. Due to this, Hyster considered it necessary to refocus its strategy towards these growing mass markets. As a consequence, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to offer superior quality at a more affordable price. A further expansion in production capabilities was necessitated by the need in Europe for Internal Combustion Engine Vehicles. To fill this hole, a plant in Craigavon, Ireland was opened in 1980. Through the 80's Hyster continued to focus on developing industry leading forklifts. The Hyster brand name was known throughout the globe for its dedication towards superiority. This attention to excellence brought several suitors for the business. In 1989, a large multinational corporation based in Ohio called NACCO Industries purchased Hyster and began an aggressive growth plan. NACCO rapidly replaced the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is recognized as the XM generation of forklifts.
With the worldwide shift towards just-in-time management methods, Hyster has been required to keep up with the trends through investment in new and diverse technologies. Acquisitions and investments were made in the US, Italy, Netherlands, and many other places all over the globe. All of these investments have made Hyster a global leader in the lift truck market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises over 300 assorted styles of forklift trucks.
