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Hyster is an international company that builds in excess of 300 different models of lift trucks. However, it began as a manufacturer of lifting machines as well as winches. Most of its production was concentrated in the Pacific Northwest and dealt primarily with the timber and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality production. Over the last eighty years Hyster has continued to expand and develop its product line. The expansion of its products coupled with its wish to stay service oriented has allowed Hyster to mature into the international player it is now.
In the period between 1940 and 1960, Hyster continued its development throughout the western world. In 1946, Hyster opened a plant in Danville, Illinois that was exclusively committed to mass producing trucks. This allowed Hyster to drive its expenses down and, simultaneously, offer a better quality product at industry competitive prices. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
The forever changing needs of Hyster clients and Hyster's capability to continue to innovate led to rapid growth throughout the 1950's and sixties. They started building container handlers in the United states in 1959 to meet with the ever expanding demand for transportation goods. In 1966, Hyster developed a system for allowing a lift truck to go both forward and backwards using the same pedal. This pedal was labeled as the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a research and development centre in Oregon that was focused on enhancing the design and performance of forklifts. The centre is still one of the world's best testing facilities in the materials handling industry.
In the 1960's Hyster experienced rapid growth. Much of the industry was shifting in the direction of mass manufacturing. To keep up with the times Hyster was inclined to focus on the evolution of these mass markets. As a result, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to supply better quality at a more inexpensive price. A further expansion in production capabilities was necessitated by the demand in Europe for Internal Combustion Engine Trucks. To plug this hole, a plant in Craigavon, Ireland was opened in 1980. Through the 80's Hyster continued to focus on developing industry leading forklifts. The Hyster brand name was known throughout the world for its commitment towards superiority. This attention to quality brought several suitors for the company. In 1989, a large international corporation based in Ohio called NACCO Industries bought Hyster and began an aggressive expansion strategy. NACCO rapidly replaced the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is recognized as the XM generation of forklifts.
The shift in supply change management to a much more just-in-time focused method has meant that Hyster has had to frequently make investments in new-found technology. Acquisitions and investments were made in the US, Italy, Netherlands, and lots of other places all over the world. All of these investments have made Hyster a world leader in the forklift market. Recently, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises over 300 assorted models of lift trucks.
